— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
What Is a Good CPC for Google Ads: A Comprehensive Guide
Understanding what constitutes a good Cost Per Click (CPC) in Google Ads is essential for marketers aiming to maximize their advertising budgets and achieve strong returns on investment.…
Sep 2025 · 8 min · by Eric Huebner
— Archive
Nº 02 digital
Boost Your Plumbing Business: A Guide to Google Ads for Plumbers
In today’s digital age, having a strong online presence is essential for plumbing businesses aiming to grow and attract more customers. With…
 Sep 2025 · 10 min Nº 03 ads measurement
What Are Offline Conversions and Why Should We Care about Them?
Ever had someone see your ad online, then call your business or stop by your store to buy something? That’s what we…
 Apr 2025 · 3 min