— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads Click Fraud: Is It Actually Costing You Money, and What Can You Do About It?
Click fraud is one of the most Googled fears in paid search — and most of the advice out there is either overblown panic or hand-wavy reassurance. Here's an honest, specific breakdown…
Apr 2026 · 9 min · by Eric Huebner
— Archive
Nº 02 click fraud
How to Know if Your PPC Agency Is Lying to You (And What to Check First)
When Clicks Don’t Add Up: The Hidden Cost of Click Fraud Imagine pouring thousands into a pay-per-click (PPC) campaign only to realize…
 Nov 2025 · 8 min