— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
What Are AI Max Campaigns in Google Search?
Google is rolling out a new way to run Search campaigns: AI Max. It’s designed to make campaign management easier for advertisers—especially those with limited time or limited experience—by…
Jul 2025 · 2 min · by Eric Huebner
— Archive
Nº 02 ai
How AI Is Transforming Digital Marketing in 2025: Real Tactics for Today
AI isn’t a future trend anymore—it’s reshaping marketing now. In 2025, brands that rely on smart AI use will outperform those that…
 Jul 2025 · 1 min